To our loyal Streit’s customers:
As you know, we closed our historic New York City bakery last year and are in the process of building a new factory that uses the same type of mixers, sheeters, and ovens we had on Rivington St. but with modern equipment. Our new oven is actually made by the same company that made our Rivington St. oven and it will allow us to bake matzo with the same great flavor and texture you are used to. In addition, with greater control over oven temperature, there will be better quality control and uniformity of the matzo. In Manhattan, matzo baked on the Clinton St. side was always darker than matzo from the Suffolk St. side of the oven. In Orangeburg, the matzo will look and taste the same no matter what side of the oven it is baked on.
This year we had to use other equipment that was not the same design as our equipment in Manhattan. As hard as we tried, we could not duplicate our recipe or bake profile due to differences in the mixers, the sheeter and the oven. While many people think all matzo tastes the same, Streit’s customers know that isn’t true and you could tell the difference. Many of you wrote to us about it and we are grateful for your loyalty and comments. This fall we will be reintroducing the product you prefer and have been eating for generations year round and on your Seder tables. We sincerely apologize that this year’s bake has been a disappointment to many of you. We are extremely excited to have our new equipment up and running and are looking forward to bringing you the matzo you know and love.
The Streit family